Hello my friends! We’re back with our weekly(ish) Marketing Snack newsletter 🥳

Almost every Thursday, we’ll send you an addictive, bite-sized (😉) insight from brilliant marketers we love. Something you can sink your teeth into that’s tactical and actionable – that you can read in 3 minutes or less.

Let’s get snackin’ 👇

📧 Steal this email template to ask for reviews

What’s the first thing you do when you’re considering buying something? Read the reviews?

But how often do you actually leave them – even if you love a product?

I am guilty of very rarely doing this, even though I know how much they help.

Recently in the E5 community, Alan Cassinelli (Brand and Product marketing at Blaze.ai) shared a template that worked so well, they added it to their regular email cadence after their first test.

Here’s the copy:

Subject line: Can I buy you lunch?

Hi [first_name], 

I wanted to reach out and say thank you for being a Blaze customer! I'm excited that you are loving Blaze and see the value in all it can do.

I have a quick favor to ask: Can you review Blaze on Capterra for me? 

As I'm sure you know, customer reviews are so important for every type of business, and we're trying to grow Blaze to help more entrepreneurs and owners like you.

As a token of my appreciation, I'd love to buy you your next lunch ($20 to your PayPal). 

We are limiting this offer to just the first 20 people so if you'd like to take advantage of it, I recommend taking 5 minutes to do it right now: Review Blaze on Capterra

Once you do, just reply to this email with a screenshot of your submission and my team will send the PayPal — chips and guac are on me!

Thanks so much,

Adam Nathan

CEO & Founder of Blaze

What do you think of Alan’s email strategy here? Have you used something similar to drive more reviews? Let me know!

P.S. What do you do to drive more reviews? Do you ask for them in an email sequence like this? Let me know!

🤠 Announcing our next live event: Austin, TX Y'all!

We're headed to Austin, y'all! After Drive, we heard you loud and clear: you want more chances to meet other awesome marketers in person.

Here's all the details:

• Wednesday, November 13, 2024
• 5:30 PM – 8:30 PM (doors open at 5:00 PM)
• @ Antone’s, 305 E 5th St., Austin, TX
• $49 for Exit Five members, $99 for non-members 
• 100 B2B marketers
• Networking, fun prizes, and a conversation with top B2B CMOs   

Meet the Marketers is an evening of new connections, “speed dating” style networking (low pressure), and a panel discussion and live Q&A with Dave and some of Austin’s top CMOs.

See more details at exitfive.com/austin.

Tickets are limited to 100, and they're already halfway gone—grab yours now.

Join us in Exit Five

Because no one goes to school for B2B marketing. 

We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.

Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.

We have a 7 day free trial so you can join 100% risk free. 

Thanks to our friends over at Knak for being our 2024 newsletter sponsor.

Want to sponsor a future newsletter or learn more about other sponsorship opportunities with Exit Five? Email hi@exitfive.com (or just reply to this email).