1. Shrink down the focus of what you write about. What's the one topic it would be most valuable for you to be known for? Start there. 2. Develop a clear POV in your industry. Who is your product for? Why do you exist? How are you different? What are the megatrends that matter to your customers? What is broken? How can you help them? 3. Win with depth. Don't worry about being witty or posting funny memes. If that doesn't come natural to you, it's not going to work here. Lead with education. Write to educate and inform. Maybe you also have some personality and let it show in your writing, but focus on educating and informing. 4. Write three posts a week. Why three? Because you need to start somewhere. If I tell you everyday you'll say no way that's too much, if I tell you once a week you'll say that's not enough (and you're right) so let's start with three posts a week. 5. Treat LinkedIn as your industry blog. This is where you write about work. 6. Keep a notebook with ideas for the backlog. You're in meetings and on calls all week with teammates, recruits, partners, advisors, investors, peers. There is so much knowledge and so many nuggets in there - you just have to flip your brain on for the good ones. After you have a call, make some notes about what you talked about. The other night I had a thought about ChatGPT and it's impact on SEO. I emailed myself some notes on it and wrote the post later and scheduled it out later. You need lots of content ideas to be successful here. Create a file where these ideas can live, then you have little prompts each time you go to write. 7. Set aside time to write your posts. You don't want to do this? Then you can't play this game. You have to find time for it, there's no other way. You can do this in 1 hour a week. You can find that time if it's important to you. 8. Write them in batches. When you have writing time, use it. Ride the momentum. Write a week's worth of content in one sitting (that's only three posts, remember?) And do that once a week. 9. Comment and reply. Make sure you do this. Start commenting on people's posts in your feed. This will make your feed better (you'll start seeing more of their posts when you comment), it will increase your engagement (LinkedIn likes to see that you're active beyond just writing your own posts), and this will give you ideas for future posts of your own. A comment can so often be the jumping off point for more writing later. Spend time in the comments on your posts if you get any. 10. Schedule your posts in advance. Use the LinkedIn native scheduler. So you batch write and then schedule them for the week. The best time to post varies but the simplest thing is to pick a time, and once a day in the morning (7-8 AM) usually works, so try that. Weekends are great too and often times posts will get the most engagement on Sunday night. P.S. Are there any specific challenges you're facing in creating content on LinkedIn right now? LMK |
