This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on:

 

• Aligning revenue teams toward common goals
• The importance of an effective messaging strategy
• Prioritizing numerous ideas from CEOs
• A high-reward compensation approach
  
  

Timestamps

• (00:00) - - Performance metrics and career motivation
• (06:04) - - Understanding customer needs
• (09:28) - - Personal growth and getting recognition
• (11:46) - - Aligning goals and compensation
• (15:28) - - Higher earnings through higher risk
• (17:11) - - Aligning compensation to reality
• (20:23) - - The supply chain stages and revenue generation
• (27:53) - - Product marketing and brand management
• (29:54) - - Creative messaging
• (35:57) - - Understanding the managers’ mindset in crisis
• (39:17) - - Challenges of managing a startup
• (41:10) - - Managing content effectively
• (44:23) - - Sales enablement
• (46:48) - - Becoming a valued expert and resource in a business
• (49:57) - - The unpredictability of creative inspiration

Send guest pitches and ideas to hi@exitfive.com
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