Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:

• Tips to build a powerful marketing plan that aligns with your business objectives
• Strategies to gain plan approval from executives and board members
• Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
• Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

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Thanks to our 2023 presenting sponsors Demandwell and Zapier.

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