Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.

Timestamps

• (00:00) - - Intro and Exit Five's in-person event
• (04:14) - - Importance of real-life connections
• (07:57) - - Importance of event programming
• (11:45) - - Blending marketer and planner roles in events
• (16:36) - - Identifying Ideal Partnerships for Events
• (18:57) - - Event ideas centered around impactful offers
• (24:03) - - Avoiding overwhelming yourself
• (25:02) - - Goals of an event
• (30:50) - - Challenges of being a full-time event marketer
• (32:29) - - Importance of Project Management Tools
• (36:47) - - The significance of small breakouts for event networking
• (38:11) - - Intention and goal-setting for event success
• (42:21) - - The event calendar algorithm & outro

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.

Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.

They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more