In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoring Design and a Marketing Advisor for companies like Dropbox and Loom.

 

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

• His framework for focusing on 'micro surfaces' that lead to bigger wins
• The importance of timing in email marketing
• How to properly analyze the efficiency of your marketing spend

Timestamps

• (00:00) - Design and brand as competitive differentiators
• (04:46) - Navigating Early-Stage Companies
• (07:30) - Performance Marketing
• (13:17) - How to determine 'Demand Efficiency'
• (17:09) - A new way to think about design
• (21:41) - Maximizing Micro Opportunities
• (28:34) - Diversifying Channels
• (29:37) - Elevating Brand Aesthetics
• (32:53) - Design Differentiation
• (39:05) - Standing Out with Design and Branding
• (44:31) - Free Tools and Design Investments
• (45:58) - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.com
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This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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