Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.

Timestamps

• (00:00) - Intro
• (07:14) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1
• (12:14) - Early Stage Marketing Compensation and Benchmark Insights
• (17:14) - Hiring First Marketers: Traits and Skills to Look For
• (22:14) - Building a Marketing Team: From Hiring to Scaling
• (28:54) - Equity Compensation: Understanding and Negotiating Your Stake
• (33:54) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy
• (38:54) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem
• (43:54) - The Future of Startup Marketing and Compensation Trends
• (48:54) - Advice on Career Growth and Navigating Startup Challenges

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.

Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.

They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more