This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

• Why buyers are switching to a more "self-service" model of buying 
• How interactive demos stack up against traditional marketing education like videos or ads
• Tips to create a product story with your interactive demo that gets you a 30% CTR
• The most common questions marketers have about interactive demos

Timestamps

• (00:00) - Introduction
• (08:56) - Statistics on Product Demos
• (12:59) - Gating vs. not gating product demos
• (15:18) - Emails and personalized follow-ups post-demo
• (16:14) - Where to place the interactive demo on the website
• (23:49) - Interactive demos with complex products
• (26:59) - How to budget for interactive product demos
• (29:51) - Implementing interactive product demos in LinkedIn ads
• (31:29) - Platform recommendations for interactive product demos
• (35:23) - Use of interactive demos in the sales cycle
• (36:59) - Tracking activity and attribution in interactive demos
• (38:38) - Personalized demos for each prospect
• (41:37) - Post interactive demo conversion best practice
• (46:19) - Closing thoughts

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