Skip to main content

PODCAST

Mastering Short Form Video and Social Media (with Alex Minor)

23 Jan 2024
Podcast Filler Thumbnail

Show Notes

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.

Key Topics and Timestamps from this episode:

00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT


Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter

***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Chat Icon
Subtract
BB

The Exit Five Newsletter

Now 16,000 subscribers

Join our weekly email for B2B marketing insights aimed at enhancing your career and work quality. Plus, subscribe now to receive our guide '16 Lessons from Marketing Manager to CMO,' featuring essential advice from Dave on stepping into marketing leadership for the first time.

Frame 1437257057

Sponsor The Exit Five Newsletter

Want to get in front of 16,000 B2B marketers each week? Sponsor the Exit Five Newsletter.