Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at Zapier.

Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing

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This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter

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Today’s episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep’s calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.

Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.

Thanks to our 2023 presenting sponsors Demandwell, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more