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PODCAST

The Role of Product Marketing

6 Jun 2023
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Show Notes

Episode Description

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.
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