Skip to main content

PODCAST

Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

1 Apr 2024
Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

Show Notes

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.

Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.

In this episode, they discuss:

  • Why Peter got back into the game as CMO after being CEO at Plannuh
  • How he landed his role at GoTo
  • What his strategy has been coming into a new company as CMO (and a company that has been around for a while)
  • How do you make changes in a marketing org?
  • What does his team look like at GoTo? What are they focused on?

Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.

Timestamps

  • () - - Intro & balancing business and personal aspirations
  • () - - Journey to being a CMO
  • () - - Navigating company restructuring
  • () - - Streamlining marketing operations
  • () - - Expectations for rapid change in marketing leadership
  • () - - The importance of role transition
  • () - - Navigating layoffs and leadership
  • () - - Past mistakes in hiring practices
  • () - - Embracing diversity for better problem-solving
  • () - - Strategy: Navigating resources, blind spots, and team dynamics
  • () - - How to balance strategy and execution
  • () - - How to build long-term vision and short-term plans in marketing
  • () - - Brand strategy
Chat Icon
Subtract
BB

The Exit Five Newsletter

Now 16,000 subscribers

Join our weekly email for B2B marketing insights aimed at enhancing your career and work quality. Plus, subscribe now to receive our guide '16 Lessons from Marketing Manager to CMO,' featuring essential advice from Dave on stepping into marketing leadership for the first time.

Frame 1437257057

Sponsor The Exit Five Newsletter

Want to get in front of 16,000 B2B marketers each week? Sponsor the Exit Five Newsletter.