Skip to main content

PODCAST

What Does B2B Community Building Look Like? With Stories from exitfive, Zapier and Zendesk

2 Jan 2024
Podcast Filler Thumbnail

Show Notes

Community is a largely misunderstood tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:


What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)

How to nurture community without being "salesy"

Finding the perfect level of specificity in audience/interest

Where community sits in the org

And how to inspire self-sustaining activity in the community We hope you enjoy.


Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter

***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Chat Icon
Subtract
BB

The Exit Five Newsletter

Now 16,000 subscribers

Join our weekly email for B2B marketing insights aimed at enhancing your career and work quality. Plus, subscribe now to receive our guide '16 Lessons from Marketing Manager to CMO,' featuring essential advice from Dave on stepping into marketing leadership for the first time.

Frame 1437257057

Sponsor The Exit Five Newsletter

Want to get in front of 16,000 B2B marketers each week? Sponsor the Exit Five Newsletter.