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Hello my friends! We’re back with our weekly(ish) Marketing Snack newsletter 🥳

Almost every Thursday, we’ll send you an addictive, bite-sized (😉) insight from brilliant marketers we love. Something you can sink your teeth into that’s tactical and actionable – that you can read in 3 minutes or less.

Let’s get snackin’ 👇

📣 How to (painlessly) help your CEO create content every week

Ever heard this from your CEO?

"I'd love to post more on LinkedIn, but I just don't have the time."

Here’s a simple 4-step content assembly line to help your CEO or leader create consistent, high-quality LinkedIn posts in just a few hours a week.

Devin Reed, founder of The Reeder and known for his success at Gong & Clari, has honed this process to build content processes that scale brands and build pipelines.

Here’s how he does it:

Step 1: The Tuesday Brain Dump

Time commitment: 20 minutes

On Tuesdays, schedule a quick Zoom call (or ask for a voice note). Your goal? Pull out fresh ideas:

• What surprised them this week?
• Any big wins or lessons learned?
• What's frustrating or exciting in their world right now?

Keep it casual—no prep required. Just capture their thoughts verbatim. Even a messy brain dump is better than silence.

Steer the conversation toward your content pillars. If you know your CEO wants to own "revenue strategy," guide the discussion there.

Step 2: Drafting on Wednesday

Time commitment: ~45 minutes (for you)

Take the raw insights from Tuesday and craft the first draft.

• Focus on their tone. Keep it conversational but professional.
• Use bullet points or short paragraphs—they perform better on LinkedIn.
• Add a clear takeaway: Why should readers care?

When you're done, share the draft in a Google Doc or Slack for review. Let them know the exact deadline (end of day Thursday) for edits.

Step 3: Thursday Edits and Final Touches

Time commitment: 10-15 minutes (for them)

This is their moment to shine—or nitpick. Encourage tweaks that reflect their voice but gently remind them not to overthink. It’s LinkedIn, not the New Yorker.

Your role here:

• Be available for quick clarifications.
• Make sure the post still ties to their "one word" or core themes.

Step 4: Publish and Repeat

Time commitment: 5 minutes (for them or you)

By Friday, the post is ready to go. Depending on their preference, either you can publish it directly or hand over the reins.

Rinse and repeat weekly, and in no time, you’ll start seeing the compounding effects of posting consistently.

Why this works

This process removes friction, keeps things lightweight, and ensures a steady stream of thought leadership content without overwhelming anyone.

The result? Posts that feel authentic, align with your brand, and keep your CEO in the conversation.

P.S. Devin shared this playbook with us at Drive back in September. Want the full interview? Just reply to this email and I'll send it over :)

📒 Our playbook for working with freelancers

We’re a small team at Exit Five – and though we’re mighty, we can’t do everything ourselves.

Especially if we want to move fast, we’re always going to need extra hands to help with things like graphic design, copywriting, SEO, and videography.

If you’re in marketing, I know you can relate.

So this year, we started working with Fiverr Pro to help us fill those gaps – quickly, and with people we knew we could rely on.

Our team has used talent from Fiverr Pro for:

• Uplevelling our podcast
• Launching our marketing leadership accelerator
• Graphic design

And what's great is the flexibility – you can work on a one-off basis, project basis, or even hourly rates.

We sat down with the team at Fiverr to share all about how we used it – you can check out the interview here and get some ideas for how you can use Fiverr Pro to get more done without adding to your marketing team.

Join us in Exit Five

Because no one goes to school for B2B marketing. 

We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.

Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.

We have a 7 day free trial so you can join 100% risk free. 

Thanks to our friends over at Knak for being our 2024 newsletter sponsor.

Want to sponsor a future newsletter or learn more about other sponsorship opportunities with Exit Five? Email hi@exitfive.com (or just reply to this email).