Hello and welcome to the Exit Five weekly newsletter - read by 19,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,500 other members at exitfive.com.
By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.
It might be time to change who you’re sending your emails from
The name you’re sending your emails from matters almost as much as your subject line.
It’s an easy thing to overlook, or not put much thought into – but it can impact your open rates by as much as 31%.
Shoutout to our friend Jay Schwedelson of subjectline.com for this data – and inspiring this week's newsletter topic – last week we hosted a live email teardown with 1.1k marketers registered and Jay delivered the GOODS.
The “From” name works hand in hand with your subject line to make it irresistible to open.
It’s why we switched up the “from” name for the newsletter you’re reading right now – from just “Danielle Messler” to “Danielle from Exit Five.”
This is way better, because you know it’s from someone at Exit Five (and overtime, you’ll know it’s the newsletter and hopefully want to open it first thing).
We’ll also look at doing this with emails about our events, or networking, or podcast… which helps us build little “sub-domains” (especially helpful if you send multiple emails a week to your audience).
But the “From” name is only one piece of getting the open.
First Name Personalization is Soooo 2015 (here’s what to do in 2024):
If you google “best email subject lines” right now, nearly every source will tell you that you HAVE to use personalization.
It’s why my inbox (and probably yours, too) is filled with subject lines like:
- Special offer for [name]
- [name] your free whatever is waiting for you
That tactic is soooo 2015. It’s been overused so much we’re conditioned to ignore our own names in the subject line now (and don’t even get me started on the number of people who include a P.S. telling me their rooting for my college sports team).
But personalization is still the biggest driver of email opens.
It just looks different in 2024.
You need to tell people who they are to make them want to open your email.
Jay Schwedelson (founder of subjectline.com – so you know he knows what he’s talking about) crunched the numbers from over 6 billion emails.
Here’s 5 personalization types you should try in your next send…. And how much, on average, they increase your open rates:
And as you can see, I tried this out in our subject line today. Will let you know how it does compared to our others!
P.S. No matter how many emails I’ve hit “send” on in my marketing career, I still get that pre-send anxiety... like the time I sent out an email without adding any links. Reply and let me know your worst email horror story so I know I'm not alone!
Today's newsletter is brought to you by pharosIQ
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Podcast #153: How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.
Or find it everywhere you listen by searching "exitfive" podcast.
Podcast #154: B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution)
Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
- How she built her audience on LinkedIn and turned it into a niche consulting business
- Creating problem-aware landing pages that convert and drive pipeline
- Evaluating overall marketing metrics rather than just channel-specific ROI
Or find it everywhere you listen by searching "exitfive" podcast.
Open Roles
HOT JOB OF THE WEEK: OhMD is looking for a Demand Generation Marketer to help drive the generation and conversion of marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) through innovative content creation, email campaigns, and conversion optimization.
If you're interested, you can apply here. Other open roles on the Exit Five job board this week:
- Closeis hiring a Senior Social Media Manager. Remote Role.
- Closeis hiring a Senior Partner Marketing Manager. Remote Role.
- Backbase B.V.is hiring a Senior Director of Demand Generation.
- HighByteis hiring a Demand Generation Manager ($90-$100k salary)
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