Event: Build A Media Company vs. Marketing What does "build a media company" actually mean?Hire a bunch of video people? A photographer? Have a website? Write content? Spend big budgets on production?That could be one definition, and you're welcome to disagree. But in my experience, I think about it like this (btw, I didn't have the foresight to see this - it is simply revisionist history; it's what we did, and looking back I now see how it can be compared to this media company idea).Anyway --> Here's what I mean when I talk about building a media company not a marketing team...Build an audience of your dream customers not by not thinking like a *marketing team* but by thinking like a *media company* If you're in B2B and your ideal customer is in sales, finance, HR, marketing, ops, recruiting, legal -- how can you become the number one resource and trusted advisor to them? How can you help them do a better job, reduce stress, save time, make life easier, help their company grow faster, get promoted, etc. If you didn't work at a company that had internal goals and metrics to hit but you had to build an audience of your ideal customers in that niche, what would you do? You'd focus on content that is educational + entertaining with the goal of getting those people to your website, on your email list, following you on social media, listening to your podcast. That's what I mean when I use this line about "don't build a marketing team build a media company for your niche."If you're interested in this topic, I'm teaming up with my friends at Goldcast to do a session on August 30th -->click here to register and get access to this content when it's available. PS. Still reading? reply back and say hey.. it's always nice to get a few replies from readers. |
