Hello and welcome to the exitfive Weekly Newsletter - read by 16,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,000 other members at exitfive.com.By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here. |
Internal Politics |
Work becomes a whole lot less fun when it feels more like a battle for credit than actually getting things done. I think that the "work" part of work is often easy.It's the people part where things get difficult.At some point, in every company, internal politics start to creep in.
But it doesn't have to be like this. Healthy teams worry about winning together, not who gets the credit. A good boss / manager / CEO is able to see through the BS and know who did the work - and most importantly, good work is REWARDED. Sometimes it's a "nice job" message that goes a long way, a shoutout in front of the whole company, or sometimes it's an unexpected raise or promotion. Internal politics and the constant scramble for acknowledgment and "credit" can suck the joy out of your job. Don't let that creep into your company. Be direct with people. Call out the BS when you see it. Find ways to cut this before it spreads. Build a culture that gives credit where it's due. A team that lifts each other up. One that wants to win together - because that's when everyone wins - vs. battling over credit. P.S. Our team is rebuilding the webpage for the newsletter sign up and we need some social proof, could you reply here with what you like about the newsletter? Something we can screenshot and show to other marketers? |
🎧 Podcast #131: LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. SpecialistIn this episode of Inside Exit Five, Matt (Marketing Manager at Exit Five) and I share this week's most popular topics, lessons, and learnings across the community. We cover:
Listen to the Episode Now on Spotify Or find it everywhere you listen by searching "Exit Five" podcast. |
🎧 Podcast #132: B2B Website Conversion TacticsI'm joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. We discuss things like:
Listen to the Episode Now on Spotify Or find it everywhere you listen by searching "Exit Five" podcast. |
📺UPCOMING EVENTS
On April 23rd, Brian Kotlyar, VP of Marketing and Growth at Hightouch, will be inside the community to answer questions related to:
Drop your questions in the comments whenever you’re free, and Brian will answer them within a couple of days of the event. Brian previously led Demand Gen, Marketing, and Growth at Sprinklr, Intercom, and New Relic and is the VP of Marketing and Growth at Hightouch. If you want to lead marketing at companies like this one day, this is a great opportunity to pick someone’s brain that is currently living it. |
🏢 OPEN ROLES Who's Hiring Right NowHOT JOB OF THE WEEK: Freshpaint is looking for a Senior Product Marketing Manager who will be the first product marketing hire at a fast growing startup. This role will be responsible for further developing Freshpaint's ICP segments, working with product on the roadmap, and building out value propositions and messaging. If you're interested you can apply here. Other open roles on the Exit Five job board this week:
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