A former colleague of mine texted me yesterday.She was a product manager when I was at Drift, and I while I was there I gave a training on how to become a better public speaker and create an engaging presentation - inside or outside of the company.7 years later she is still using the notes she took during that session to write presentations at her new company, and it reminded me I should share some of those tips with you.Here are the rough notes:
- Start with a Story that brings you to the Hook (use a story to be relatable and bring in the audience; the other day, I tried to buy something at the store, and this thing happened… tie it back to your core problem; this builds trust and earns attention right away).
- Problem - Solution - Examples/Proof - Call to Action is a simple framework to follow for a presentation.
- Keep your slides simple; people will either listen to what you’re saying or watch what’s on the slide, rarely they can both.
- Use images or 1-2 words on a slide to help your transition or cue you “but here’s the problem” and “so here’s what we’re going to do”
- Spend most of your time on the meat - the specifics, the examples. I see many presentations that ramble on forever without getting into the MEAT. Don’t let this be you; less intro, less setup, more specifics please.
- Use the pre-frame: pre-frame the room so your audience knows what to expect; “I am so excited to share this big update with you today because ___” aka set expectations for what you’re going to share vs. making them wait 40 minutes for the punch line. Also: this is why I never tell people “i’m so nervous” on stage; it pre-frames the room to think I’m nervous and won’t do a good job
- Get QUICK WINS when you’re speaking — it’s so important that you get off to a good start; tell a relatable story, get a good laugh in, share a good example …. quick wins help you relax and build momentum + get the audience engaged
P.S. Do you have any presentation tips? REPLY back to this email and let me know, I read every single reply :) Or find it everywhere you listen by searching "exitfive" podcast. Podcast #142: Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
I'm joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. We discuss
- Why Jason started SaaStr
- What makes a great VP of Marketing in SaaS and how to hire one
- How tech and SaaS have changed since 2020
- CROs vs CMOs
- Importance of alignment between the CEO and marketing team
Or find it everywhere you listen by searching "exitfive" podcast. Upcoming Events Kyle Coleman, CMO at Copy.ai, will join the community for an asynchronous AMA to discuss how to climb the marketing ranks and become a CMO for top B2B brands. Drop your questions in the comments, and Kyle will answer them within a couple of days of the event. You can ask him questions related to career growth like
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- How do you see AI influencing the future of Go-To-Market teams?
Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. If you want to become a CMO, this is an excellent opportunity to pick the brain of someone living it. Every B2B marketer knows about ABM, but its meaning varies significantly based on factors like the product being sold, target audience, and sales cycle length. In fact, numerous misconceptions surround ABM, leading to confusion about its true essence. In this session we aim to clarify what ABM isn't and how its meaning has evolved in 2024. We’ll discuss common ABM misconceptions:
And dive into what ABM IS in 2024:
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