I don’t mean that example specially, but here’s what I’m trying to articulate - the marketing team often defaults to the smallest possible solutions...Hey we are not hitting pipeline goals and revenue targets. Maybe we need better nurturing, improved conversion, this tool or that tool, this one thing for the sales team, etc.When SO OFTEN the only way to really break through the plateau is to make a BIG SWING.It’s rare that the tiny little funnel optimizations make an impact in the way you need. The root cause is often deeper and usually comes down to story, ICP, product fit.Just a reminder you might need to take a step back this week and (not to use some fluffly jargon but I don't know what else to say) look at the bigger picture :)
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Marketing Team vs. Media Company There's this concept I've been sharing for a few years now. I say it in different ways at times, but this is pretty...
