Hello my friends! We’re back with our weekly(ish) Marketing Snack newsletter 🥳
Almost every Thursday, we’ll send you an addictive, bite-sized (😉) insight from brilliant marketers we love. Something you can sink your teeth into that’s tactical and actionable – that you can read in 3 minutes or less.
Let’s get snackin’ 👇
✍️ 9 Essential Marketing Lessons from Our First Ever In-Person Event
If you missed us live in Burlington last week at Drive – fear not, my friends!
I’ve scoured the recaps put together by some of our attendees (shout out to Brendan Hufford, Trevor Halstead, Jess Cook, and so, so many more) to find one simple thing from each talk that resonated with them most.
On Hiring, from Peter Mahoney (CMO, GoTo)
Make a hiring decision as difficult as it is to lay someone off. Hire only if:
- You are confident that you will need this role in 2 – 3 years
- You are willing to ask this person to change 1/3 or more of their life
- You are fully prepared to tell this person that you are eliminating their job
On Saying No to your CEO, from Natalie Marcotullio (Head of Growth, Navattic)
Our gut reaction when someone asks us to do something is to commit to it right away… but that puts it above your own priorities and distracts from what you’re doing.
Instead, ask:“When do you need that by?”
Usually it’s not urgent, and you can let them know when you have time to do it – if you do at all.
On Content Distribution, from Ross Simmonds (Founder, Foundation Marketing)
Put the “marketing” back in content marketing. Assets with a distribution campaign see 10x more page views than those without them.
Create things that educate, engage, entertain, and empower, then distribute them forever.
On Attribution, with Pranav Piyush (CEO, Paramark)
We get attribution wrong because most of the time we’re looking for causation and, truly, we need to search for correlation.
To effectively run incremental impact experiments, you need to design them so you're turning things slightly up and down to look for correlation to conversions.
A simple, but brilliant idea to measure impact – try an “upside” risk test: instead of stopping posting on LinkedIn every day and measuring how it impacts conversions, try posting 2x a day.
On Driving Engagement, with Dan Cmejla (B2B Community Expert)
For the love of marketing, the ONE thing you need to be doing if you’re building a community – respond to comments and posts mentioning you and your brand.
It’s such a low hanging fruit, but so often missed. Make time every day to simply respond to people commenting on your posts or sharing about your brand.
On Building a Solo Marketing Business with Lashay Lewis (Founder, AuthorityPlug)
Use Lashay’s LOCK formula to fine-tune your offering:
- List out everything you do
- Organize it from start to finish
- Create frameworks for each step of the process
- Know how each step matches to customer pain points
As a bonus – let the process you create sell itself. They key here is #4 – knowing how each step of how you help them, solves a pain point they have.
On LinkedIn Content Strategy with Devin Reed (Founder, The Reeder)
Choose your one word: what do you want to be known for?
When people think of this one word, you should be who comes to mind that aligns with your expertise and offering. It’s the mindshare you’re trying to win.
That’s your content North Star and should impact nearly everything you create.
On Category Creation, with Kyle Coleman (CMO, Copy.ai)
Stop focusing on creating the perfect name for a new category and go all in on being known for the problem that you solve. Start by answering:
- What problem do we solve?
- Who do we solve it for?
- What is the impact of solving that problem?
On Marketing Leadership, with Tara Robertson (CMO, Bitly)
When starting a new CMO or leadership role, follow this simple advice: Approach your new team with curiosity, not judgment.P.S.This is just a small taste of the learnings from Drive – honestly we could probably write a book with all the takeaways.
If you were there, let me know what you took notes on! Would love to know what stood out to you.
We’ll be posting all the recordings/slides in theExit Five communityby the end of next week – so if you’re still on the fence about joining, now would be a good time ;)
The One Reason Why Drive Was So Successful
Running a good event isimpossiblewithout a platform to handle all the logistics:
- Ticket Sales
- Registration
- Check-In
- Confirmation Emails
We used Zuddlto handle all of those logistics and more – so that we got to focus on using our creativity to make Drive the best experience it could be, like getting killer speakers to drop all the knowledge listed above.
I’ve used a lot of event platforms before to run conferences, webinars, and other small events – and I’ll be honest, every single one of them hasliterally made me cryfrom stress because something critical broke along the way.
That didn’t happen withZuddl, not even once – it had all the features we were looking for (and then some), and the team is so responsive we really felt like someone had our back the whole time.
We also use them for our monthly Exit Five Live sessions and it's so nice to have just one platform for all our events.
If you are doing events (online or offline)I'd highly recommend checking them out here.
Join us in exitfive
Because no one goes to school for B2B marketing. We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.
Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.
We have a 7 day free trial so you can join 100% risk free.
