Hello and welcome toMarketing Snacks- a new weekly newsletter from Exit Five.
The goal of Marketing Snacks is to share addictive, bite-sized (😉) insights from the brilliant marketers across the web. We'll be pulling wisdom from others and sharing it with you.
Let's dig in.
🍿 Today's Snack 🍦
Recognize and Avoid Random Acts of Marketing
If you've spent any time on a marketing team in-house, you probably know this feeling: Just doing a bunch of stuff because everyone else is doing it.
Emily Kramer calls these "Random Acts of Marketing" - here are some to beware of:
Picking channels randomly/just doing all of them
Investing in them equally
Not having specific content for each channel
Only hitting one part of the funnel (unintentionally)
Same exact goals for each channel
Not crushing it in any one channel - because they're all "meh"
What does good look like?
Only choose the channels that work for your audience, GTM motion etc
Stack rank channels by importance / resource allocation
Know the maturity level of each channel at any given time i.e. text, scale, etc.
Have a specific content strategy for specific channels
PS. Want to submit a Snack? Reply back to this email and pitch your wisdom. We'd love to feature you.
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