Hello and welcome toMarketing Snacks- a new weekly newsletter from Exit Five where we source practical, tactical, insights from brilliant marketers across the web.
We hope you enjoy, let's dig in.
🍿 Today's Snack 🍦
Marketing Can (Should) Impact Revenue Beyond Net New Pipeline
Most marketing teams focus on net new revenue (total amount) as the primary goal...but there areother levers for increasing company revenuethat marketing teams should consider putting on their list of strategic priorities.
Think:
A target account push with the SDR team to increase deal size in a new market segment
Sales enablement videos or interactive demos to decrease time to close (net new and existing biz)
Product marketing partners with CS on improving onboarding for new features and new customers
Investing in tech alliance partnerships to decrease CAC
For the goals you set and the way you track marketings' impact - think across all revenue streams into the biz, and figure out how you can remove bumps in the funnel, speed things up, make things cheaper, or introduce new customer sources.
So an example strategy outline for a quarter could be:
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